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Master the Meta is a free newsletter focused on analysing the business strategy of the gaming industry. MTM and PG. The highly-competed casual puzzle genre - which represents roughly 10 per cent of the mobile gaming market - continues to attract venture capital, as Bigger Games s the race for the next big thing. New entrants to the casual puzzle market will need to best not only the incumbent corporations, but also the several other startups aiming for the same goal.
The competition does not stop at Turkish companies though. In fact, there's a clear pattern of ex-corporate puzzle veterans going for their own thing and raising sizable early-stage money for it:. To fully realise the upside in these investments, these five companies will need to deliver top-notch games that rival the Candy Crushes and Toon Blasts of this world. That said, getting a high-quality game out of the door might not be enough.
In order to scale up the user count and revenue for a casual puzzle game one needs both the kick-ass product and the well-oiled marketing machine that churns out ad creative fast and runs direct response campaigns at scale. All in all, despite high barriers to scale, new competition in a classic genre such as casual puzzle is certainly welcome; any of these teams could be set to upset the bigwigs of puzzle games. Based on the impressive background of these teams, I for one look forward to the games they will put out. Master the Meta is a newsletter focused on analysing the business strategy of the gaming industry.
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